“Data is the new oil” is a phrase I’ve heard a few times recently, notably from Gerd Leonhard. And it has the potential to be true. Data can be extremely powerful and extremely valuable (though I’m a researcher, so I would say that). Yet few companies seem to be exploiting this to its full potential. [...]
Filed under: research | Tagged: data, data is the new oil, Gerd Leonhard, Market research, metadata, online panels, research quality | 2 Comments »
