New business development is obviously an important part of business. But client retention is integral. It is far more important than new business development in terms of sustainable growth, yet doesn’t always have the prominence necessary to achieve this. In some respects, it is a false comparison since client retention is a form of business [...]
Filed under: service | Tagged: Add new tag, Business development, customer churn, Customer lifetime value, Customer Management, Customer retention, customer service, good enough, mlb.tv, seth godin | 4 Comments »
