Life is not logical. The whole is different to the sum of its parts. Yet the majority of quantitative research is not structured to reflect this. It assumes that survey respondents are considered and rational individuals, able to make an informed choice when asked to consider a series of options, or able to adequately communicate [...]
Filed under: research | Tagged: behavioural science, blink, brainjuicer, distributed intelligence, duncan watts, herd, Market research, network theory, nudge, paradox of choice, predictably irrational, predictive markets, quantitative research, research communities | 1 Comment »
