Considering the collective opinion

Life is not logical. The whole is different to the sum of its parts. Yet the majority of quantitative research is not structured to reflect this. It assumes that survey respondents are considered and rational individuals, able to make an informed choice when asked to consider a series of options, or able to adequately communicate [...]

Recommended Reading – 26th March 2010

These five posts got me thinking over the past week: Justin McMurray from Made By Many has laid out a manifesto for agile strategy. I particularly like the idea of simplicity of purpose over the reliance on a mystical “insight” (which may well rest on top of a house of cards) Gareth Kay points out [...]

The persistence of channels

Channels and stations have existed for almost as long as the platforms that host them. Andrew Jerina, writing in this post, believes that channels are a waste of money, given the nature of our on-demand world. The post was in relation to BBC 6Music, and he makes some valid points, but I wholeheartedly disagree that [...]

From hardbacks to Hot Bytes

Yesterday, thanks to a prompt from Neil Perkin, I attended Olswang and Rich Futures’ event on the future of books and publishing, entitled From Hardbacks to Hot Bytes. NB: Original blog post has been updated with slides and AV from the event Not having much (well, any) experience in books or publishing but having done [...]

Recommended reading – March 19th 2010

As well as reading material, I also recommend viewing this 5 minute video on a near future social media storm, which is extremely well done: Mob (a near-future science fiction story) by Tom Scott from hurryonhome on Vimeo. In addition, I would recommend reading: Neil Perkin has a fantastic overview of the case for agile [...]

Recommended reading – 14th March 2010

“Time to start taking the internet seriously” by David Gelertner. Sample thought: “No moment in technology history has ever been more exciting or dangerous than “now.” As we learn more about now, we know less about then” “The database of intentions is far larger than I thought” by John Battelle. Sample thought: “I’ve often said [...]

Understanding your STP strategy

This isn’t supposed to be a post aping Copyblogger or Hipster Runoff, but it is something that occurred to me while reading up for an assignment. It is something we all have – consciously or unconsciously – in a professional sense. What is your STP strategy? In other words, who are you trying to impress [...]

Recommended reading – 4th March 2010

Here are six recommended reads that caught my (rather distracted) eye over the past week: John V. Willshire has some interesting thoughts on location based services and an “immediacy effect”. We concluded a similar thing with our brandheld research and believe if mobile companies start emphasising the practical benefits of the mobile internet (rather than [...]