Steve Jobs’ powers of presentation and salesmanship have been well remarked upon. However, one statement in his recent keynote address launching the iPad jarred for me. All of us use laptops and smartphones now Who is this “us”? The people in the audience? The people in Apple’s target market? Because it certainly isn’t everyone. Data [...]
Filed under: mobile | Tagged: apple, brandheld, consumer needs, diffusion of innovations, everett rogers, ipad, iphone, iPod, Nokia, Smartphone, steve jobs | 14 Comments »
