As part of my ongoing Diploma, I have to write several assignments based on the company I work for. This is pretty good in that it means my studying ultimately has some practical benefit. But the reading literature isn’t making it easy. Leaving aside the fact I’m not a marketer (and that Essential doesn’t even [...]
Filed under: business, service | Tagged: business, customer service, Economics, Small and medium enterprises, staying small | 2 Comments »


