Increasing visibility

John recently wrote an interesting post about (good) planners being invisible. It is a similar story for researchers. After all, aren’t planners glorified researchers? (Well, to some extent, it depends on the type of research but, generally, no.) John suspects this inherent invisibility, coupled with a desire for recognition, is the motivation behind the many [...]

Moneyball: The Art of Winning an Unfair Game

Moneyball, by Michael Lewis, is a book I had on my “to read” list for several years. I really should have read it several years ago. As well as being brilliantly written, its lessons are also highly relevant to the industries I’m interested in The premise is that the Oakland Athletics – the A’s – [...]

My five fives of 2009

I mentioned over on the Essential Research blog that lists (ie sharing results with respondents) are a non-monetary way of increasing interest in surveys. However, actively asking people to rank preferences in a survey is problematic since it requires consideration. And my feeling is that few respondents actively consider their answers – the majority are [...]

The Penny Drops: Olswang Convergence Survey 2009

The 2009 Convergence Report from Olswang has been released, and makes for interesting reading. Some of the key findings I took out/inferred include: Over the top TV (such as Project Canvas) will only take off through inertia and a shorter upgrade cycle Unless e-readers become cheap fast, they will be superseded by multi-functional tablet computers [...]