Posted on October 19, 2009 by Simon Kendrick
“Bringing research to life”.
Ick.
There are over 20,000 results in Google for this horrible, horrible cliche.
And it’s completely meaningless.
Was the research dead beforehand? Have a couple of verbatim quotes and vox pop videos literally brought sentience to the project?
Coming at it from the opposite angle, the expression is quite Stalinistic – “One death is a tragedy, [...]
Filed under: research | 2 Comments »
Posted on October 2, 2009 by Simon Kendrick
I like the IAB. They’re nice people, and do good work. I’m even a member.
But… Internet overtakes TV to become UK’s biggest ad sector ?
No.
As I pointed out this time last year, their reporting is a bit disingenuous (click through to see a nice chart – a product of my ability to devote greater time [...]
Filed under: advertising, research | Tagged: Interactive Advertising Bureau, Internet marketing, online advertising, Television | 3 Comments »