Over on the Essential Research blog, I have responded to a post by a social media conversation monitor who eulogised the death of focus groups. In that post, I have outlined why focus groups themselves aren’t the issue; rather it is shoddy application. Here, I want to expand on that a bit. It is my [...]
Filed under: Uncategorized | Tagged: Alan Partridge, conversation monitoring, danah boyd, ethnography, facebook, Negative feedback, network asymmetry, network effects, qualitative research, sentiment analysis, Social Network | 2 Comments »
