A guide to corporate blogging (beta)

We’ve recently set up our Essential Research blog. It’s started well, albeit a little slowly. Go check it out. The main reason for the slow start is that we are currently crazy busy. However, a second reason is that the majority of us have never blogged before. And as those who have their own blog [...]

A second set of eyes

In my last post, I attempted to make a few calculations around the return on conversation. Rather embarrassingly, I suffered a temporary mindfreeze regarding the definition of a percentage, and so my calculations were out by a factor of 100. This is my blog, and – unless I am directly linking to someone else – [...]

Return on conversation

EDIT: As has been pointed out, I made a rather embarrassing miscalculation in the original post, which made me seriously underestimate the CTR. I evidently need to evaluate my quantitative credentials My previous post on conversation monitoring was tweeted and retweeted by several individuals. Firstly, I’m grateful that people both read this blog and are [...]

Should we listen to every conversation?

Over on the Essential Research blog, I have responded to a post by a social media conversation monitor who eulogised the death of focus groups. In that post, I have outlined why focus groups themselves aren’t the issue; rather it is shoddy application. Here, I want to expand on that a bit. It is my [...]