Ben Goldacre‘s Bad Science column frequently exposes less-than-stellar research findings that have been subjected upon the general populace. He’s always worth reading, and in the past has even inspired me to vent at some of the ridiculous claims. But his latest column on PR reviewed data has, surprisingly, caused me to reconsider my stance. In [...]
Filed under: PR, research | Tagged: bad science, ben goldacre, dodgy data, Market research, News release, one poll, pr surveys, public relations | 5 Comments »
