IAB Mobile Forum

Last Wednesday I attended the IAB’s mobile forum (presentations are uploaded here).

It was an illuminating afternoon, though mainly in terms of what I didn’t take away. Mobile is still nascent as a media platform, and the industry understanding of it is still at a fairly basic (in my opinion) level.
Most information on how people use [...]

Foursquare uses for my iPhone

In my post on mobile yesterday, I mentioned that the mobile internet is changing people’s conception of what a mobile can do.
Initially, a mobile phone was purely about communication. This is no longer the case. Broadly speaking, there are four main ways in which a mobile phone is now used:

Communication
Information
Entertainment
Utility

To illustrate the multiple ways in [...]

A new era for mobile?

I’ve been speaking to a lot of people about mobile recently – partially because I have finally got an iPhone, but primarily because I am working on a project around how mobile phones fit into the media landscape.
Mobile phones as a technology are unquestionably mainstream, and have been so for about a decade. There are [...]

Putting PR research in its place

Ben Goldacre’s Bad Science column frequently exposes less-than-stellar research findings that have been subjected upon the general populace. He’s always worth reading, and in the past has even inspired me to vent at some of the ridiculous claims.
But his latest column on PR reviewed data has, surprisingly, caused me to reconsider my stance.
In it, he [...]

The perfect day

It’s wedding season at the moment. I’ve had the pleasure of attending two so far this summer, with another two over the coming month.
I love the fact that they are all different:

The first wedding was quite alternative, with Philip Glass as entrance music, pageboys dressed as dinosaurs and a cake based on Tatlin’s Tower
The second [...]