(Note: Apologies in advance if I offend past, present or future clients and colleagues with the following opinion) Inspired by Neil and John railing against the word “consumer”, I must profess my annoyance with how “insight” is bandied around. I’m struggling to think of a word more overused and misused (the word “specialist” with respect [...]
Filed under: research | Tagged: consumer, insight, research, semantics | 6 Comments »
