Power to the People – new data and the challenges

Universal McCann have just released Wave 4 of their “Power to the People” social media tracker. The public report can be downloaded here or viewed below (RSS readers may need to click through).

Looking through it, there are some curious results from the UK participants in that fewer people are engaging in certain social activities online. [...]

Mark Earls – From “me” to “we”

Thanks to Mat kindly donating his ticket, I was able to go and see Mark Earls give a seminar entitled From “me” to “we” at the Royal Society.
Rather shamefully, I am still yet to read Herd – the book (and associated research) on which the talk was based. This is despite regularly reading the Herd [...]

How can research inspire?

The question in the title is predicated on the assumption that research can inspire. While the haters may disagree, I truly believe it can.
Understanding the different ways in which it can do so is trickier.
In a slight contradiction to my previous post on “insight”, I’m using the term “research in its most catch-all form. Rather [...]

The nebulous concept of an insight

(Note: Apologies in advance if I offend past, present or future clients and colleagues with the following opinion)
Inspired by Neil and John railing against the word “consumer”, I must profess my annoyance with how “insight” is bandied around. I’m struggling to think of a word more overused and misused (the word “specialist” with respect to [...]