An Advertising Age blog post inaccurately entitled “The Death of Customer Segmentation” (those pesky subs) argues that traditional market segmentations should be combined with “self-segmentation” techniques such as user recommendations, networking groups, opt-in alerts and consumer generated content/feedback. The author, Michael Fassnacht, finds traditional segmentation problematic because: It is too static in a fast-paced society [...]
Filed under: research | Tagged: anchoring effect, audience segmentation, Market research, market segmentation, perspective bias, self-selection, word of mouth | 7 Comments »
