Links – 1st March 2009

Firstly, thanks to everyone that read, tweeted and commented upon my previous post on “Research vs Planning”. It’s dispersal backs up Ana Andjelic’s point on how word of mouth spreads through random spikes within overlapping spheres, and not through concentric circles of influence.

Reading material from the past week to consider include:

  • Noah Brier muses on ratings systems, and how we each have our own idiosyncratic interpretations of them
  • Are some brands, products and companies unsinkable? No matter how inferior or dated, they will carry on indefinitely? This look at Wimpy fast food “restaurants” would suggest that it is possible. Incidentally, I live 10 minutes away from a Wimpy and despite a nostalgic desire to visit for a lime milkshake, I haven’t yet managed it.
  • A Business Insider post contains Videojug’s ideas on why web adverts should be more like TV commercials. Essentially, they argue moving away from the print notion of wallpaper ads to a TV notion of interruptive ads. This goes against the “engagement vs interruption” advocates, but that school of thought, in my opinion, is a slightly Utopian mindset that won’t scale to the entire marketplace.
  • On a related theme, an Advertising Age blog wonders whether it is time to forget measurement in digital campaigns. A slightly misleading title, as it really refers to DR metrics, but a thoughtful post on how the internet has changed over the past 15 years, yet measurement hasn’t.
  • And finally, a couple of interviews worth reading – Robin Wright in the Guardian, and James Murdoch in More Intelligent Life

sk

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