I was in a meeting a few days ago where Apple was described as a company that had retreated from large-scale TV advertising, despite TV advertising being responsible for its success. I disagreed at the time, and remain pretty sure that this is a fallacy. Am I right? Buttressed by Wikipedia and recent “25 year [...]
Filed under: advertising | Tagged: 1984, advertising, alan wolk, apple, apple mac, cult of mac, Macworld, Microsoft, steve jobs, superbowl advert, tv advertising | 7 Comments »
