Links – 8th February 2009

I know it’s overkill, but the snow excitement is yet to abate. I didn’t create this snowman, but he is so exceptional that he deserves all the publicity going.

Picture by me

Anyway, things I would recommend reading include:

  • Live | Work have an absolutely brilliant post on Service Thinking – a must-read
  • Umair Haque’s Smart Growth Manifesto proposes a focus on outcomes rather than incomes, connections rather than transactions, people not product, and creativity not productivity. Very thought-provoking – another must-read
  • Asi Sharabi channels Sturgeon’s Law to sober up from digital. Some digital campaigns may be great, just as some TV campaigns are great and some press campaigns are great. But a lot of advertising isn’t great. There is a great observation in there about social media helping brands become more humane.
  • Dave Trott’s blog is fast becoming one of my favourites – a regular must-read. I particularly love this tip on great management.
  • Silicon Alley Insider set up a Twitter contest, inviting people to propose a business model for the service. They chose a market research tool as the winner. Commenters were unimpressed – largely, I think, because the proposed revenues were quite modest. (Via Tom)
  • The Compare the Market/Meerkat campaign has been getting a lot of attention online (and rightly so). Amelia Torode, a Planner at the agency responsible, summarises the success
  • And finally, Neil Perkin’s presentation on community created by the community has justifiably gone down a storm. He requested readers submit a slide, and received 30 replies (including one from myself). It highlights about both group thinking and individual ideas can be harnessed for maximum effect by some sort of moderator/curator/director/benevolent dictator. Great stuff. Click through the link above to get the transcript of the deck.

Additional links and pictures can be found at my tumblr

Hangover permitting, I’ll be at the coffee morning on Friday

sk

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