Posted on January 31, 2009 by Simon Kendrick
As Des’ree once bemoaned, “Life, oh life, oh life, oh life”. A hectic few weeks are *fingers crossed* finally over. Rather than just watching the evening news and eating toast in that time, I also managed to read and bookmark some interesting things posted on the internet. Here is part 1 of a two-part collection [...]
Filed under: links | Tagged: advertising, online video, business, social media, richard huntingdon, Marketing, product placement, faris yakob, transmedia planning, Graeme Wood, Simon Law, Rory Sutherland, kevin mclean, will humphrey, iain tait, trust me, thundercats, john v willshire, widgets, Rohit Bhargava, jim louderback, Mark Cuban | 3 Comments »
Posted on January 22, 2009 by Simon Kendrick
On Tuesday evening I attended the lecture / debate “The Science of Lifelong Learning“, co-hosted by the RSA and the NIACE. The evening was centred on neuroscience and how understanding of its mechanics can impact upon education. The event was recorded, and I believe that feed will soon be uploaded here.
It was an enjoyable evening, [...]
Filed under: events, research | Tagged: Andrew Pollard, Brain Gym, Economic and Social Research Council, Education, Lifelong learning, matthew taylor, neuroscience, NIACE, Paul Howard-Jones, Public Enemy, RSA, saraj-jayne blackmore, usha goswami | 1 Comment »
Posted on January 17, 2009 by Simon Kendrick
Aside from links, this blog probably won’t be updated for a week or so. I’m trying to stick to my quality over quantity aim, and my schedule is pretty full at the moment.
Marketing
Paul Isakson posits that weird and wonderful advertising works because of the prompt that our brain receives, irrespective of what the actual message [...]
Filed under: links | Tagged: advertising, business, feltron report, Fred Wilson, Graeme Wood, i wear your shirt, music, paul isakson, russell davies, sweeping the nation, Umair Haque | 1 Comment »
Posted on January 11, 2009 by Simon Kendrick
I’ve been exploring the concept of targeted advertising on television. Loosely defined, it is the ability to purchase advertising space against a diverse array of groups that go beyond the traditional trading audiences.
This post accumulates the background information I’ve collected on the topic and speculation (mostly mine) on how theory may become reality.
Because it is [...]
Filed under: Television, advertising, online video | Tagged: advertising, online video, video on demand, BRAVIA, ITV1, IPTV, targeted advertising, addressable advertising, packet vision, inuk, barry llewellyn, skyview, barb, virgin, sky+, project canvas, joost | 7 Comments »
Posted on January 9, 2009 by Simon Kendrick
Enjoy your Friday
Products
Jon Canter rants against the rise of personalised copy on product packaging. “We’re the couple who love to make crisps.” It sounds like a personal ad in Snackmakers Weekly: a couple seeks another couple who also love to make crisps, in the hope of meeting up in a car park in Colchester. (Comment [...]
Filed under: links | Tagged: david armano, twitter, social media, behavioural targeting, you suck at photoshop, PR, personal branding, apple, service, copywriting, product design, half bakery, personal media, scoble, mass intelligence, customer insight | 1 Comment »
Posted on January 7, 2009 by Simon Kendrick
Are textbooks valuable?
They encourage rote learning, are open to malignant biases, are frequently tedious and the contents are promptly forgotten about before they can be digested.
So why are they so commonly used? Simplicity? Equality? Continuation?
Personally, I find them useful. Up to a point. I wouldn’t attempt to fly an aeroplane, but I might attempt a [...]
Filed under: Marketing, books | Tagged: bettman, business, chris fill, kelly page, Marketing, paul baines, Porter 5 forces analysis, research talk | 1 Comment »
Posted on January 2, 2009 by Simon Kendrick
The year has started off well – I didn’t write 2008 in the subject header.
Social media
The US Air Force has published their “rules of engagement” in responding to blog posts and it makes for a very sensible read. Considerations include transparency, sourcing, timeliness, tone and influence
A Flickr alumnus gives advice on how to grow communities
JP [...]
Filed under: links | Tagged: advertising, Bruce Mau, John Moore, JP Rangaswami, links, new york times, Piers Fawkes, psychology, resources, slideshare, social media, tom armitage | Leave a Comment »
Posted on January 1, 2009 by Simon Kendrick
NB: As a rule, I try and avoid the circular pitfalls of blogging about blogging – fimoculous sums it up nicely. However, this post touches on additional points so, as it is a new year, I’ll make an exception.
My New Year’s resolutions are usually disappointing normal – drink less, exercise more and so on. For [...]
Filed under: blogging, housekeeping | Tagged: Merlin Mann, New Year's resolution, Nicholas Carr, value, writing | 8 Comments »
