Links – 30th November 2008

This list is both later and longer than recent posts, but the quality of thought and writing is extremely high Changing industries Seth Godin on things the New York Times could have done to stay ahead in the digital environment. While hindsight is a wonderful thing, and while every successful online venture is greeted by [...]

Why original video content doesn’t perform as well as TV show webisodes

Newteevee have reported that ABC are finding that their original online video content does not perform nearly as well as webisodes of shows such as Ugly Betty. This isn’t a fair comparison. Ugly Betty is one of the biggest shows on ABC; how does traffic for smaller programmes compare to original web content? A clear [...]

Changes to the blog

This blog is now 9 months old. It has lasted a good 8 months longer than I expected it to, and I am keen to continue. I don’t think I have found my “voice” yet but I have truly benefited from posting – both in terms of the process that goes into formalising my thoughts, [...]

Links – 21st November 2008

My top 10 reads of the past week: 1. The Times published an absolutely fantastic article looking at neuroscience and how we can improve our brain performance. The writer pays short shrift to the DS Brain Training activities, for the sensible reason that this rewards recognition and repetition over learning. While we do not yet [...]

Twitter and Mad Men

Paul Isakson has revealed himself to be the brains behind the Don Draper profile on Twitter (for those unaware, Don is the central character in the AMC drama Mad Men – set at an advertising agency on Madison Avenue in 1960). Its popularity inspired others, and before long virtually the entire roster of characters (if [...]

Scheduling online video is a good move

TV Week reports that online video providers are increasingly looking to their TV counterparts for best practice. This is a sensible approach – while the two platforms are different (and should be treated as such) there are plenty of lessons to be learned. Find that advertisers wait for audiences before committing isn’t a major discovery, [...]

Moving TV content online complements; it doesn’t cannibalise

Image credit: http://www.flickr.com/photos/28481088@N00/ My opinion is not as dogmatic as the title of this post might suggest, but on balance – for most shows, most of the time, at this point in time – the benefits of moving content online (both the original broadcast and additional material) outweigh the drawbacks. 1. Is there a link [...]

Links – 16th November 2008

Aside from my holiday in July, this is the first week in 9 months of blogging here that I have been unable to blog on two separate days. Quantity versus quality issues aside, I’m quite pleased with this return. The links below are slightly more varied than recent weeks: Peter Kim’s 22 step social media [...]

The four types of Online Video – which is best to advertise around?

This has been something I’ve been pondering for some time. It is still a work in progress, and feedback or suggestions are welcome. I believe that online video can be categorised into four broad categories: Reference – Largely, this is the how-to guides such as Videojug which relay advice and practical tips. They will have [...]

Links – November 7th 2008

Short and sweet this week: Conversation Agent has been running some great lists this week – 25 ways to fail and come out on top is one of them Seth Godin’s 14 trends of new marketing (Cool Insights) Sprint’s awesome new widget site – The Now Network – pulls in all sorts of interesting data [...]