Posted on October 31, 2008 by Simon Kendrick
Rather than a lop-sided list, here is a numbered (but unordered) overview of blogs, articles and tools I have enjoyed over the past few days:
1. Iqbal Mohammed asks a very interesting question: Could price become a skeuomorph? This segues in with an interesting point Matt Rhodes made regarding incentives – it changes the transaction from [...]
Filed under: links | Tagged: brand value, census, free, hulu, incentives, japan, links freeconomy, network effects, social media, solidarity goods | 1 Comment »
Posted on October 30, 2008 by Simon Kendrick
Polls are everywhere at the moment.
They’ve been around for a long time, but for me they’ve jumped the shark/nuked the fridge. Use has been superseded by overuse.
The US elections are an obvious, recent cause. I am amazed by the amount of polls taking place. Yesterday’s FiveThirtyEight poll update shows that there were 11 national polls [...]
Filed under: internet, research | Tagged: bbc, bradley effect, election, opinion polls, polls | Leave a Comment »
Posted on October 26, 2008 by Simon Kendrick
A selected list of links below. The recent paucity of posts, along with this going out on a Sunday, should indicate that my recent schedule hasn’t been too forgiving.
Blog-related
Jeremiah Owyang on the 7 tenets of the connected analyst. There is a balance between utility, leadership and a commercial outlook
NBC has begun releasing its TAMIs – [...]
Filed under: links | Tagged: audience measurement, blogging, cross media reach, google, links, nbc, tami | Leave a Comment »
Posted on October 22, 2008 by Simon Kendrick
Last week I went on a media planning course. Once the introductions, overviews and drinking socialising was done with, we got down to business with developing a media strategy for a new value range of products. In an afternoon.
It was incredibly challenging (especially considering we were all researchers) but extremely rewarding. We eventually found the [...]
Filed under: crowdsourcing, project management | Tagged: crowdsourcing, media planning, project management | Leave a Comment »
Posted on October 15, 2008 by Simon Kendrick
As previously mentioned, today is Blog Action Day 2008. The central issue to focus upon and to progress the conversation in this year is global poverty.
I don’t know a great deal about global poverty, but I know someone that does. He has graciously agreed to be interviewed by me.
As well as being a friend of [...]
Filed under: Uncategorized | Tagged: audioscope, blog action day, global poverty, oxfam, poverty, shelter | 1 Comment »
Posted on October 13, 2008 by Simon Kendrick
I’m away for the second half of this week so I am running two 10-day link updates, rather than have a gap later this week
(This is in no way related to me not having time to get this together last week)
Blog-related
Can marketing survive without the Grand Gesture? (Chroma Inc)
A great overview and analysis of Digg’s [...]
Filed under: links | Tagged: ad testing, bad science, john mccain, links, millward brown | Leave a Comment »
Posted on October 12, 2008 by Simon Kendrick
Nielsen have announced the official launch of their convergence panel. The panel of 1,000 homes and 2,800 individuals in the United States (I presume this is a pilot sample size) will have both their TV viewing and online surfing measured. The TV viewing is captured using the official audience measurement system, with the online element [...]
Filed under: audience measurement, research | Tagged: audience measurement, cross platform usage, espn, nielsen, nielsen convergence panel, online video | 2 Comments »
Posted on October 9, 2008 by Simon Kendrick
The latest stats from the IAB / PwC Internet spend report show that the online advertising market is now projected to hit £3.2bn in 2008. In the first 6 months of the year, £1,682.5m was spent on online advertising. Like for like, this is up 21% year on year.
This is continuing the phenomenal growth trend [...]
Filed under: online resources, research | Tagged: advertising spend, iab, iab online adspend study, internet advertising, pwc | Leave a Comment »
Posted on October 6, 2008 by Simon Kendrick
I’ve recently put together a presentation deck on the state of the online video market. It consists of both the primary research that we have been conducting here, and the secondary research I have been able to source through subscription services, press releases and generous folk who put their work online – such as Ofcom [...]
Filed under: online video, research | Tagged: advertising effectiveness, audience measurement, comscore, inskin media, ipsos mediact, mirri ad, nielsen, online measurement, online research, online video, pre-roll | 4 Comments »
Posted on October 3, 2008 by Simon Kendrick
This blog has been quiet on content for the last month or so. I’ll try and change that in the coming week.
Anyway, things I’ve read in the last week include
Blog-related
Jeff Jarvis argues that news sites should evolve into community-based collections, where articles are continually updated and evolving (as in Wikipedia). Doc Searls disagrees, arguing that [...]
Filed under: links | Tagged: collins dictionary, comic collection, doc searls, jeff jarvis, kevin kelly, links, of montreal, singularity | Leave a Comment »