Links – 3rd August 2008

Since getting back from holiday, I’ve bookmarked a lot of stuff to read. Over the weekend, I finally caught up. At least until the next interruption to my finely honed grazing schedule.

Further link posts to appear over the coming days but today

Marketing and Media

Old media deathrace 5000 (Mashable) – very interesting analysis on the future of old media. My opinion is that TV will remain the central point of the media experience, but that it may be “web powered”

Should TV be margins or ratings? (Huffington Post)

Overview of the long tail debate between Chris Anderson and Anita Elberse (Slate)

Nielsen data shows people still prefer the TV set to the computer (Marketing Charts)

New IMMI survey data says that half of online TV viewers are using it as a replacement for traditional viewing (I’m yet to read the full report, but I assume it is an “ever” rather than “always” answer)

Tess Alps of Thinkbox responds to accusations of declining advertising audiences (Guardian) – a tough crowd but you can’t really find fault in her argument. Audiences are fragmenting, which is an issue, but total viewing does appear to be increasing

Bob Garfield predicts chaos for the TV industry (Advertising Age)

How the dip sits between the head and the long tail (Seth Godin)

Ever increasing levels of product placement (New York Times) – with Fox News taking it to the next level

Sega’s Game Gear adverts in Viz from the early 1990s (UK Resistance) – I like these; it shows the brand addressing the media it is advertising in

ANA Marketing Insights May 08 (Slideshare presentation) – a very useful resource

The power of FREE! (Neuroscience Marketing)

Notes on the 40 years of planning event (Brand Republic)

Dealing with analysts – funny Slideshare from RedMonk

A very engaging slideshare presentation on Content Marketing from Helge Tenno

Lucy Barrett on dying brands (Guardian) – I suppose this is the stage before they come back zombified

24 unforgettable advertisements (Toxel) – funny mix of outdoor and experiential

The six laws of customer experience e-book (Experience Matters)

Songs about brands (Guardian)

Some very high quality posts in there, but the three I would recommend most highly are Old media deathrace 5000Bob Garfield predicts chaos for the TV industry and A very engaging slideshare presentation on Content Marketing

The forthcoming link posts will be:

Monday – Internet and Business

Tuesday – Useful and Interesting (to me, at least)

Wednesday – Miscellaneous

Thursday/Friday – back to the regular schedule

I’ll even try and fit a “content post” into the mix

sk

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