Posted on August 28, 2008 by Simon Kendrick
Announcements for new made-for-broadband web series launches now seem to be a weekly occurrence (NB: So far this week we have Freshers’ Week and Gamerzine TV).
Among the stream (pun intended) of new shows, gems can get overlooked. I’ve therefore collected 12 web series that I think you should go and have a look at. [...]
Filed under: online video | Tagged: afterworld, baby cow, beyond the rave, big fat institute, college humor, coma, dr horrible, dr horrible's sing-along blog, endemol, gemini division, lg15, lonely girl 15, online video, stephen king's n, street fighter the later years, the cell, the guild, web series, where are the joneses, you suck at photoshop | 3 Comments »
Posted on August 27, 2008 by Simon Kendrick
Another shorter list. Rather than my getting more clinical in pruning bookmarks, I believe the main reason is that the Internet gets a bit quieter in August (and I’m posting this earlier in the week).
Blog-related:
Seth Godin upsets direct marketers – by suggesting that if we click ads on sites we like, we can up-end the [...]
Filed under: links | Tagged: age concern, blogging, crowdsourcing, direct marketing, equi=media, facebook, iplayer, links, liu xiang, nike, seth godin, silver surfers, techcrunch, ubiquity | Leave a Comment »
Posted on August 24, 2008 by Simon Kendrick
Faris Yakob on Transmedia Planning.
The crux of this notion is that brands can capitalise on our converging culture and media consumption by introducing non-linear brand narratives. In other words, different media can host different elements of a campaign. Each element works on an individual level, but by combining them can give a synergistic (SIDENOTE: I [...]
Filed under: classic posts | Tagged: faris yakob, ipa diploma, jason oke, transmedia planning | 2 Comments »
Posted on August 21, 2008 by Simon Kendrick
I’m trying a shorter list this week (though it is still 19 links). As this study (study 1) indicates, sometimes people can be overwhelmed by too much choice. This represents the fine cuts of my week’s reading.
Everything I bookmark can be found here. Let me know if you would prefer a long list in the [...]
Filed under: links | Tagged: links | 1 Comment »
Posted on August 20, 2008 by Simon Kendrick
Richard Laermer has made his new book 2011: Trendspotting for the Next Decade (click through for the Amazon link) available as a free download.
Divided into 9 chapters and 77 sub-chapters, it offers a funny and irreverent look into what we can expect in the coming years.
Well worth a download scan (force of habit), in my [...]
Filed under: online resources | Tagged: 2011 trendspotting for the next decade, free baby free, richard laermer | Leave a Comment »
Posted on August 19, 2008 by Simon Kendrick
Blog Action Day 2008 will take place on October 15th.
This is the second annual event. Last year the topic was on the environment. This year it is on poverty.
To quote the organisers:
Blog Action Day is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue [...]
Filed under: Uncategorized | Tagged: blog action day, poverty | Leave a Comment »
Posted on August 18, 2008 by Simon Kendrick
That is the multi-billion dollar question facing content owners and distributors. Both in form and execution, how can one best monetize (SIDENOTE: should I be spelling it monetise?) this brave new frontier?
Evidently, there will not be one fix-all solution. Different video formats will be better suited to different models. Broadly speaking, there are three formats [...]
Filed under: advertising, online video | Tagged: adaptables, advertising formats, brand integration, in-stream advertising, ipsos mediact, online video, pre-rolls, product placement, work research | 2 Comments »
Posted on August 17, 2008 by Simon Kendrick
To my pleasant surprise, I was browsing Slideshare and found the full 407 slide deck of Ofcom’s Communications Market Report 2008. While I can’t be completely certain, it at least appears that it was Ofcom themselves that uploaded it. Bravo!
Covering the Internet, telecommunications, TV and radio, the deck is the ultimate source of information for [...]
Filed under: online resources, research | Tagged: communications market report, media industry, ofcom, telecommunications, uk statistics | Leave a Comment »
Posted on August 15, 2008 by Simon Kendrick
Like Sister Act 2, I’m back in the habit
Blog-related:
Jason Calacanis on how to demo your start-up (via Techcrunch) – some great advice for presenting in general
Chris Brogan has posted several great “best ofs” in the past week – here is his summary of personal branding
Noah Brier ponders globalised communications and its instantaneous availability
Rory Sutherland on [...]
Filed under: links | Tagged: links | Leave a Comment »
Posted on August 12, 2008 by Simon Kendrick
Advertising Age reports that “in recent months, the three oldest [networks] — Walt Disney’s ABC, General Electric’s NBC Universal and CBS Corp.’s flagship operation — have set up ventures to place ads on screens that consumers might watch as they fill up at the gas station, hunt for produce in the supermarket or shop [...]
Filed under: Television, advertising | Tagged: out-of-home viewing, outdoor advertising, tv | 1 Comment »